Microsoft Teams will soon receive an update that will establish a brand new use case for cooperation and videoconferencing Platform.
As explained in the newest addition (opens in a new tab) According to the official roadmap, Microsoft Teams will soon support a new type of meeting called “virtual meetings”. The point is for B2C companies to easily arrange consultations with clients.
“When using the meeting type, guests will receive a meeting invitation with important meeting details to make it easier to join,” explained Microsoft. “They can join from any device – without installing Teams – and use the convenient virtual waiting area before the meeting until you’re ready to start.”
Not only for business
Like many other services in the collaboration and communication sector, Microsoft Teams has grown rapidly in importance since the pandemic triggered the shift to remote and hybrid work. The the latest data suggest that over 270 million people use the platform every month.
However, in an effort to extend the platform’s reach even further, in recent months, Microsoft has put a lot of energy into developing use cases for consumers as well.
Besides building Teams at heart Windows 11 (Chat app is now a fixture on the taskbar), Microsoft has also made a visual overhaul of the desktop client to make the platform more accessible to non-business audiences.
Separately, the company has recently made it possible to link consumer and business accounts, allowing corporate users to run chats and meetings with customers and partners who can use their personal Teams login.
And although Microsoft has marked the premiere 3D avatars for teams as a means of enhancing engagement and immersion in meetings, this is also a feature that also non-professionals will want to play with.
The step towards creating a new type of meeting tailored to B2C meetings is the latest step in this wider process, creating a new reason for businesses and consumers to interact with an already established platform. However, whether people will embrace this idea is a separate question.
Virtual Meetings is still in development, but should be available to all Teams users by the end of the year.